Africa is rapidly growing. Today, 70% of Sub-Saharans are younger than 30 and the median age of Africa is 19.7 years, and total population is over 1.4 billion people, which is half the median age and twice the population of Europe. In 2017, around 13% of the continent bought goods and services online. By the end of next year, almost half of the continent will have engaged in e-commerce.

Discover on how the continent is rapidly shifting and transforming into the land of digital consumers. From online shopping of goods to purchasing digital services. Learn more about different regions, and local intricacies.