International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Albania:
● Albanian digital infrastructure is well established: 44% of the population having bank accounts, 79% having access to the Internet, and 92% of people using mobile phones.
● 40% of Albanians already purchase online, and it is anticipated that this percentage will rise. The e-commerce industry is expected to expand quickly and surpass USD 1.4 billion by 2027, with a growth rate of 11.6%.
E-commerce market in Albania is expanding and provides significant potential for international merchants.