Albania - Nikulipe

Albania

Albania has a population of 2.8 million and is a part of the Balkan area. Local currency is the Albanian Lek and Albanian is the nation’s official language, however the majority of people also speak English. The country’s GDP is over 18 billion USD, with a rapid growth of 8.5%. With an estimated 11.6% annual growth rate and a market value of over 460 million USD, the e-commerce industry of Albania offers potential for international merchants.

Regions

Balkans

Country Facts

Capital Tirana
Urban population 83%
Population 2.8 M
Median Age 36.4 Yr

Region Balkans
GDP 18.3 Bn USD
GDP growth 8.5%
Official Language Albanian
Currency ALL

E-Commerce Facts

E-commerce market revenue 465 M USD
E-commerce growth 11.6%

Online shopping habits Besides cash, wallets are becoming increasingly popular amongst Albanians to pay online.

People with mobile phone (estimate)

92%
People with internet access

79%
E-commerce penetration

40%
People with bank account

44%
People with credit card

27%

Card payments
Online banking
Wallets
Other

Growth Opportunities

International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Albania:

● Albanian digital infrastructure is well established: 44% of the population having bank accounts, 79% having access to the Internet, and 92% of people using mobile phones.

● 40% of Albanians already purchase online, and it is anticipated that this percentage will rise. The e-commerce industry is expected to expand quickly and surpass USD 1.4 billion by 2027, with a growth rate of 11.6%.

E-commerce market in Albania is expanding and provides significant potential for international merchants.