Country Facts
  • Capital Tirana
  • Urban population 66.1%
  • Population 2.7 M
  • Median Age 37.3 Yr
  • GDP 22.8 Bn USD
  • Official Language Albanian
  • Currency Albanian lek
E-Commerce Facts
  • E-commerce market revenue 0.9 Bn USD
  • E-commerce growth 23.6%
  • Online shopping habits Besides cash, wallets are becoming increasingly popular amongst Albanians to pay online.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    85.8%
  • People with bank account (% age 15+)
    44.2%
  • People with debit card (% age 15+)
    27%
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Albania:

● The E-commerce industry is expected to expand quickly and surpass USD 2.1 billion by 2029, with a CAGR of 23.9%.

● Albanian digital infrastructure is well established: 86% of adults are having access to the Internet, and over 95% are using mobile phones.

E-commerce market in Albania is expanding and provides significant potential for international merchants.