Country Facts
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Capital Tirana -
Urban population 66.1% -
Population 2.7 M -
Median Age 37.3 Yr
-
GDP 22.8 Bn USD -
Official Language Albanian -
Currency Albanian lek
E-Commerce Facts
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E-commerce market revenue 0.9 Bn USD -
E-commerce growth 23.6%
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Online shopping habits Besides cash, wallets are becoming increasingly popular amongst Albanians to pay online.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)85.8%
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People with bank account (% age 15+)44.2%
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People with debit card (% age 15+)27%
- Card payments
- Online banking
- Wallets
- Other
Growth Opportunities
International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Albania:
● The E-commerce industry is expected to expand quickly and surpass USD 2.1 billion by 2029, with a CAGR of 23.9%.
● Albanian digital infrastructure is well established: 86% of adults are having access to the Internet, and over 95% are using mobile phones.
E-commerce market in Albania is expanding and provides significant potential for international merchants.