Country Facts
  • Capital Sarajevo
  • Urban population 51.2%
  • Population 3.1 M
  • Median age 45.7 Yr
  • GDP 27.1 Bn USD
  • Official language Bosnian, Serbian, Croatian
  • Currency Bosnia-Herzegovina convertible mark
E-Commerce Facts
  • E-commerce market revenue 0.9 Bn USD
  • E-commerce growth 22%
  • Online shopping habits Cash is the most popular way to pay online in Bosnia and Herzegovina.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    94.2%
  • People with bank account (% age 15+)
    79.3%
  • People with debit card (% age 15+)
    61.4%
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Bosnia and Herzegovina:

● Online card payments are common, but cash-on-delivery remains a preferred method for many consumers.

● The E-commerce industry is expected to expand quickly and surpass USD 1.9 billion by 2029, with a rapid compound annual growth rate of 22%.

● Digital infrastructure is well established: 79% of the population having bank accounts, 94% having access to the Internet, and more than 95% of people using mobile phones.

E-commerce market in BIH is now expanding rapidly and provides significant potential for international merchants.