International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Bosnia and Herzegovina:
● Digital infrastructure is well established: 79% of the population having bank accounts, 76% having access to the Internet, and more than 95% of people using mobile phones.
● 42% of local population in Bosnia and Herzegovina already purchase online, and it is anticipated that this percentage will rise. The e-commerce industry is expected to expand quickly and surpass USD 1.4 billion by 2027, with a rapid growth rate of 11%.
E-commerce market in BIH is now expanding rapidly and provides significant potential for international merchants.