International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Bosnia and Herzegovina:
● Online card payments are common, but cash-on-delivery remains a preferred method for many consumers.
● The E-commerce industry is expected to expand quickly and surpass USD 1.9 billion by 2029, with a rapid compound annual growth rate of 22%.
● Digital infrastructure is well established: 79% of the population having bank accounts, 94% having access to the Internet, and more than 95% of people using mobile phones.
E-commerce market in BIH is now expanding rapidly and provides significant potential for international merchants.