Country Facts
-
Capital Sarajevo -
Urban population 51.2% -
Population 3.1 M -
Median age 45.7 Yr
-
GDP 27.1 Bn USD -
Official language Bosnian, Serbian, Croatian -
Currency Bosnia-Herzegovina convertible mark
E-Commerce Facts
-
E-commerce market revenue 0.9 Bn USD -
E-commerce growth 22%
-
Online shopping habits Cash is the most popular way to pay online in Bosnia and Herzegovina.
-
People with mobile phone (% age 15+)95%
-
People with internet access (% age 15+)94.2%
-
People with bank account (% age 15+)79.3%
-
People with debit card (% age 15+)61.4%
- Card payments
- Online banking
- Wallets
- Other
Growth Opportunities
International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Bosnia and Herzegovina:
● Online card payments are common, but cash-on-delivery remains a preferred method for many consumers.
● The E-commerce industry is expected to expand quickly and surpass USD 1.9 billion by 2029, with a rapid compound annual growth rate of 22%.
● Digital infrastructure is well established: 79% of the population having bank accounts, 94% having access to the Internet, and more than 95% of people using mobile phones.
E-commerce market in BIH is now expanding rapidly and provides significant potential for international merchants.