Country Facts
  • Capital Sarajevo
  • Urban population 52%
  • Population 3.2 M
  • Median Age 43.1 Yr
  • Region Balkans
  • GDP 23.4 Bn USD
  • GDP growth 7.5%
  • Official Language Bosnian, Serbian, Croatian
  • Currency BAM
E-Commerce Facts
  • E-commerce market revenue 482 M USD
  • E-commerce growth 11%
  • Online shopping habits Cash is the most popular way to pay online in Bosnia and Herzegovina.
  • People with mobile phone (estimate)
  • People with internet access
  • E-commerce penetration
  • People with bank account
  • People with credit card
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Bosnia and Herzegovina:

● Digital infrastructure is well established: 79% of the population having bank accounts, 76% having access to the Internet, and more than 95% of people using mobile phones.

● 42% of local population in Bosnia and Herzegovina already purchase online, and it is anticipated that this percentage will rise. The e-commerce industry is expected to expand quickly and surpass USD 1.4 billion by 2027, with a rapid growth rate of 11%.

E-commerce market in BIH is now expanding rapidly and provides significant potential for international merchants.