Bulgaria offers a variety of opportunities international merchants looking to grow their business in new markets:
● The digital infrastructure in Bulgaria is established: with 84% of the population having bank accounts, 75% having access to the Internet, and more than 95% of people using mobile phones.
● In Bulgaria, 52% of people in Bulgaria now shop online, and it is expected that this number will increase. By 2027, the e-commerce market is anticipated to grow rapidly and reach over 3.7 billion USD.
● With a rapid GDP growth of 7.6%, Bulgaria is on of the TOP 10 fastest growing economies in the European Union.
● With regards to payments, wallets are gaining popularity in Bulgaria.
Today, Bulgaria is a fast growing e-commerce market and offers excellent opportunities for international merchants both for digital and physical goods.