Country Facts
  • Capital Sofia
  • Urban population 76%
  • Population 6.9 M
  • Median Age 44.6 Yr
  • Region Balkans
  • GDP 84 Bn USD
  • GDP growth 7.6%
  • Official Language Bulgarian
  • Currency BGN
E-Commerce Facts
  • E-commerce market revenue 2.2 Bn USD
  • E-commerce growth 13.4%
  • Online shopping habits While cash is most popular, wallets are increasingly becoming a preferred method of online payment for Bulgarians
  • People with mobile phone (estimate)
  • People with internet access
  • E-commerce penetration
  • People with bank account
  • People with credit card
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

Bulgaria offers a variety of opportunities international merchants looking to grow their business in new markets:

● The digital infrastructure in Bulgaria is established: with 84% of the population having bank accounts, 75% having access to the Internet, and more than 95% of people using mobile phones.

● In Bulgaria, 52% of people in Bulgaria now shop online, and it is expected that this number will increase. By 2027, the e-commerce market is anticipated to grow rapidly and reach over 3.7 billion USD.

● With a rapid GDP growth of 7.6%, Bulgaria is on of the TOP 10 fastest growing economies in the European Union.

● With regards to payments, wallets are gaining popularity in Bulgaria.

Today, Bulgaria is a fast growing e-commerce market and offers excellent opportunities for international merchants both for digital and physical goods.