Country Facts
  • Capital Sofia
  • Urban population 76%
  • Population 6.9 M
  • Median age 44.6 Yr
  • GDP 101.6 Bn USD
  • Official language Bulgarian
  • Currency Bulgarian lev
E-Commerce Facts
  • E-commerce market revenue 3.7 Bn USD
  • E-commerce growth 21.5%
  • Online shopping habits While cash is most popular, wallets are increasingly becoming a preferred method of online payment for Bulgarians
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    92.6%
  • People with bank account (% age 15+)
    84%
  • People with debit card (% age 15+)
    71.3%
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

Bulgaria offers a variety of opportunities international merchants looking to grow their business in new markets:

● With regards to payments, wallets like ePay.bg are gaining popularity in Bulgaria.

● The eCommerce market in Bulgaria is currently valued at 3.7 billion USD and is expected to grow by 21.5% (CAGR) annually, reaching 8 billion USD by 2029.

● The digital infrastructure in Bulgaria is well-developed: 92.6% of the adult population are having access to the Internet, and more than 95% are using mobile phones.

Today, Bulgaria is a fast growing e-commerce market and offers excellent opportunities for international merchants both for digital and physical goods.