Bulgaria offers a variety of opportunities international merchants looking to grow their business in new markets:
● With regards to payments, wallets like ePay.bg are gaining popularity in Bulgaria.
● The eCommerce market in Bulgaria is currently valued at 3.7 billion USD and is expected to grow by 21.5% (CAGR) annually, reaching 8 billion USD by 2029.
● The digital infrastructure in Bulgaria is well-developed: 92.6% of the adult population are having access to the Internet, and more than 95% are using mobile phones.
Today, Bulgaria is a fast growing e-commerce market and offers excellent opportunities for international merchants both for digital and physical goods.