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Capital Tallinn -
Urban population 70% -
Population 1.3 M -
Median age 42.8 Yr
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GDP 41.3 Bn USD -
Official language Estonian -
Currency Euro
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E-commerce market revenue 1.3 Bn USD -
E-commerce growth 21.5%
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Online shopping habits Online Banking is the most popular payment option for Estonians to pay online.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)95%
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People with bank account (% age 15+)95%
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People with debit card (% age 15+)95%
- Card payments
- Online banking
- Wallets
- Other
Estonia is quickly becoming a Baltic hub for E-commerce, making for an excellent opportunity for global merchants to enter the market:
● As online banking is the widely preferred online payment choice in Estonia, our offered banklinq payment method can help you address this payment preference.
● Estonia’s E-commerce market revenue is currently at 1.3 billion USD, and is estimated to grow with a compound annual growth rate (CAGR) of 21.5% in the next four years, to reach 2.9 billion USD by 2029.
● High internet and mobile penetration of over 90% for adults ensures easy access to online shopping.
Today, Estonia is one of the fastest-growing E-commerce markets in the region and offers excellent opportunities for international merchants both for digital and physical goods.
