Country Facts
  • Capital Tallinn
  • Urban population 70%
  • Population 1.3 M
  • Median age 42.8 Yr
  • GDP 41.3 Bn USD
  • Official language Estonian
  • Currency Euro
E-Commerce Facts
  • E-commerce market revenue 1.3 Bn USD
  • E-commerce growth 21.5%
  • Online shopping habits Online Banking is the most popular payment option for Estonians to pay online.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    95%
  • People with bank account (% age 15+)
    95%
  • People with debit card (% age 15+)
    95%
  • Card payments
  • Online banking
  • Wallets
  • Other
Challenges & Growth Opportunities:

Estonia is quickly becoming a Baltic hub for E-commerce, making for an excellent opportunity for global merchants to enter the market:

● As online banking is the widely preferred online payment choice in Estonia, our offered banklinq payment method can help you address this payment preference.

● Estonia’s E-commerce market revenue is currently at 1.3 billion USD, and is estimated to grow with a compound annual growth rate (CAGR) of 21.5% in the next four years, to reach 2.9 billion USD by 2029.

● High internet and mobile penetration of over 90% for adults ensures easy access to online shopping.

Today, Estonia is one of the fastest-growing E-commerce markets in the region and offers excellent opportunities for international merchants both for digital and physical goods.