Here’s how Latvia’s digital landscape stands today and why it may be a relevant market to consider:
● The most popular payment methods to pay online in Lativa are cards and online banking with local payment methods like banklinq.
● E-commerce is growing with a compound annual growth rate of 21.7% in Latvia, providing great opportunities for international merchants wanting to expand their reach. Latvia’s E-commerce market revenue is currently valued at 1.4 billion USD and is projected to reach a market volume of 3.1 billion USD by 2029.
● Latvia has a strong digital infrastructure: As of 2025, over 90% of the country’s total adult population uses the Internet and mobile phones every day.
Today, Latvia is a fast growing E-commerce market and offers excellent opportunities for international merchants both for digital and physical goods.