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Country Facts
  • Capital Riga
  • Urban population 69%
  • Population 1.8 M
  • Median age 43.6 Yr
  • GDP 43.6 Bn USD
  • Official language Latvian
  • Currency Euro
E-Commerce Facts
  • E-commerce market revenue 1.4 Bn USD
  • E-commerce growth 21.7%
  • Online shopping habits Almost 70% of the Latvian population find it important that goods and services can be bought online.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    95%
  • People with bank account (% age 15+)
    95%
  • People with debit card (% age 15+)
    88.5%
  • Card payments
  • Online banking
  • Wallets
  • Other
Challenges & Growth Opportunities:

Here’s how Latvia’s digital landscape stands today and why it may be a relevant market to consider:

● The most popular payment methods to pay online in Lativa are cards and online banking with local payment methods like banklinq.

● E-commerce is growing with a compound annual growth rate of 21.7% in Latvia, providing great opportunities for international merchants wanting to expand their reach. Latvia’s E-commerce market revenue is currently valued at 1.4 billion USD and is projected to reach a market volume of 3.1 billion USD by 2029.

● Latvia has a strong digital infrastructure: As of 2025, over 90% of the country’s total adult population uses the Internet and mobile phones every day.

Today, Latvia is a fast growing E-commerce market and offers excellent opportunities for international merchants both for digital and physical goods.