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Capital Riga -
Urban population 69% -
Population 1.8 M -
Median age 43.6 Yr
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GDP 43.6 Bn USD -
Official language Latvian -
Currency Euro
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E-commerce market revenue 1.4 Bn USD -
E-commerce growth 21.7%
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Online shopping habits Almost 70% of the Latvian population find it important that goods and services can be bought online.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)95%
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People with bank account (% age 15+)95%
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People with debit card (% age 15+)88.5%
- Card payments
- Online banking
- Wallets
- Other
Here’s how Latvia’s digital landscape stands today and why it may be a relevant market to consider:
● The most popular payment methods to pay online in Lativa are cards and online banking with local payment methods like banklinq.
● E-commerce is growing with a compound annual growth rate of 21.7% in Latvia, providing great opportunities for international merchants wanting to expand their reach. Latvia’s E-commerce market revenue is currently valued at 1.4 billion USD and is projected to reach a market volume of 3.1 billion USD by 2029.
● Latvia has a strong digital infrastructure: As of 2025, over 90% of the country’s total adult population uses the Internet and mobile phones every day.
Today, Latvia is a fast growing E-commerce market and offers excellent opportunities for international merchants both for digital and physical goods.
