Country Facts
  • Capital Vilnius
  • Urban population 69.2%
  • Population 2.8 M
  • Median Age 42.3 Yr
  • GDP 77.8 Bn USD
  • Official language Lithuanian
  • Currency Euro
E-Commerce Facts
  • E-commerce market revenue 2.7 Bn USD
  • E-commerce growth 20.8%
  • Online shopping habits Online banking is the preferred way of paying online in Lithuania.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    95%
  • People with bank account (% age 15+)
    93.5%
  • People with debit card (% age 15+)
    74.4%
  • Card payments
  • Online banking
  • Wallets
  • Other
Challenges & Growth Opportunities:

Here’s more information on Lithuania’s payment and E-commerce and why Lithuania might be a great market to consider:

● Many international e-shops only accept card payments, which creates a challenge for Lithuanian consumers who strongly prefer online banking payments like banklinq. This widely used method offers a seamless and trusted way to complete transactions, making it essential for merchants looking to tap into the market.

● Lithuania’s e-commerce market growth has come at the top out of the three Baltic states with promising growth in the years to come. The country’s e-commerce revenue reached 2.7 billion USD in 2025, with an increase of 20.8% annually, reaching 5.7 billion by 2029.

● Lithuania has a well-developed and reliable internet infrastructure with extensive fiber-optic coverage. The country’s advanced digital infrastructure and strong fintech ecosystem make online transactions seamless and accessible for businesses and consumers alike.