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Capital Vilnius -
Urban population 69.2% -
Population 2.8 M -
Median Age 42.3 Yr
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GDP 77.8 Bn USD -
Official language Lithuanian -
Currency Euro
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E-commerce market revenue 2.7 Bn USD -
E-commerce growth 20.8%
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Online shopping habits Online banking is the preferred way of paying online in Lithuania.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)95%
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People with bank account (% age 15+)93.5%
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People with debit card (% age 15+)74.4%
- Card payments
- Online banking
- Wallets
- Other
Here’s more information on Lithuania’s payment and E-commerce and why Lithuania might be a great market to consider:
● Many international e-shops only accept card payments, which creates a challenge for Lithuanian consumers who strongly prefer online banking payments like banklinq. This widely used method offers a seamless and trusted way to complete transactions, making it essential for merchants looking to tap into the market.
● Lithuania’s e-commerce market growth has come at the top out of the three Baltic states with promising growth in the years to come. The country’s e-commerce revenue reached 2.7 billion USD in 2025, with an increase of 20.8% annually, reaching 5.7 billion by 2029.
● Lithuania has a well-developed and reliable internet infrastructure with extensive fiber-optic coverage. The country’s advanced digital infrastructure and strong fintech ecosystem make online transactions seamless and accessible for businesses and consumers alike.
