Country Facts
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Capital Lisbon -
Urban population 68.9% -
Population 10.5 M -
Median age 46.9 Yr
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GDP 287.2 Bn USD -
Official language Portuguese -
Currency EUR
E-Commerce Facts
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E-commerce market revenue 10.9 Bn USD -
E-commerce growth 20.1%
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Online shopping habits Wallets are the leading online payment method among Portuguese users.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)95%
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People with bank account (% age 15+)92.7%
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People with credit card (% age 15+)85%
- Card payments
- Online banking
- Wallets
- Other
Growth Opportunities
International merchants wishing to expand their business to new areas can find great opportunities in Portugal:
● Digital wallets have a strong share, largely driven by MB Way’s local payment method. It is widely supported by Portuguese banks, ensuring extensive availability.
● The E-commerce industry is expected to expand with a compound annual growth rate (CAGR) of 20.1% and surpass 22.7 billion by 2029.
● Digital infrastructure in Portugal is well established: 92.7% of the population have bank accounts, 95% having access to the Internet, and 95% of people use mobile phones.
The E-commerce market in Portugal is growing and provides significant potential for international merchants.
