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Capital Bucharest -
Urban population 55% -
Population 19 M -
Median age 43.2 Yr
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GDP 351.1 Bn USD -
Official language Romanian -
Currency Romanian Leu
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E-commerce market revenue 14.1 Bn USD -
E-commerce growth 22.6%
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Online shopping habits Online banking is becoming an increasingly popular way for Romanians to pay online
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)95%
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People with bank account (% age 15+)69%
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People with debit card (% age 15+)52.7%
- Card payments
- Online banking
- Wallets
- Other
Romania provides a wide range of opportunities for online merchants and PSPs, wishing to expand:
● While credit and debit cards are still the primary online payment methods, online banking options like banklinq are gaining traction, offering consumers secure and convenient payment options.
● The large E-commerce market continues to grow rapidly, currently valued at 14.1 billion USD and expected to more than double to 31.8 billion USD in 4 years.
● Romania has a well-developed and reliable digital infrastructure, with 95% adults having internet access, ensuring a broad customer base for online international merchants.
Today, Romania is a fast-growing e-commerce market and offers excellent opportunities for international merchants, both for digital and physical goods.
