As the pandemic continues to boost online shopping across the world, one region, in particular, seems to be having issues with e-commerce website checkout pages that could be costing businesses billions. According to a recent survey, 94% of checkout pages on European e-commerce websites were found to be inadequate, often forcing shoppers to abandon their purchases. Some of the faults include a limited number of payment methods being offered and lengthy checkout processes.
Nikulipe’s CEO Frank Breuss told Tech Radar, that it all comes down to the right mix of payment methods the merchants offer their target group.
Read the full article here: https://www.techradar.com/news/checkout-issues-are-costing-european-businesses-billions-in-lost-revenue