Country Facts
  • Capital Vienna
  • Urban population 59%
  • Population 8.9 M
  • Median Age 43.5 Yr
  • Region Europe
  • GDP 480.3 Bn USD
  • GDP growth 4.6%
  • Official Language German
  • Currency EUR
E-Commerce Facts
  • E-commerce market revenue 11.9 Bn USD
  • E-commerce growth 11.1%
  • Online shopping habits Online banking and wallets are becoming increasingly popular amongst Austrians to pay online.
  • People with mobile phone (estimate)
  • People with internet access
  • E-commerce penetration
  • People with bank account (estimate)
  • People with credit card (estimate)
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

Austria is known for its excellent quality of life and high GDP per capita, providing a solid ground for international merchants, wishing to enter the market:

● Austrian digital infrastructure is well established: >95% of the population having bank accounts, 78% having access to the Internet, and more than 95% of people using mobile phones.

● Over 77% of Austrians are already shopping online, and it is expected that e-commerce penetration will continue to rise. The e-commerce industry is expected to expand quickly and surpass 21 billion USD by 2027.

● In Austria, Cards are much less predominant method of payment compared to other European markets; Local Payment Methods are responsible for approximately 2/3 of all online payments with Online Banking payments (EPS, Sofort…) and Wallets (PayPal) being the most relevant types.

● Austrians are active cross-border shoppers and more than 60% of such purchases are from Germany.

E-commerce market in Austria is now expanding rapidly and provides significant potential for international merchants.