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Capital Vienna -
Urban population 60.1% -
Population 9.1 M -
Median age 43.6 Yr
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GDP 517.7 Bn USD -
Official language German -
Currency EUR
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E-commerce market revenue 21 Bn USD -
E-commerce growth 19.1%
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Online shopping habits Online banking and wallets are becoming increasingly popular amongst Austrians to pay online.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)95%
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People with bank account (% age 15+)95%
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People with credit card (% age 15+)59%
- Card payments
- Online banking
- Wallets
- Other
Austria is known for its excellent quality of life and high GDP per capita, providing a solid ground for international merchants, wishing to enter the market:
● Austrian digital infrastructure is excellent: ~95% of adult population have a bank accounts, internet and mobile phones.
● While the E-commerce industry is already 21 billion USD, it’s expected to double and surpass 42 billion USD by 2029.
● In Austria, Cards are much less predominant method of payment compared to other European markets; Local Payment Methods are responsible for approximately 2/3 of all online payments with Online Banking payments (EPS, Sofort…) and Wallets (PayPal) being the most relevant types.
● Austrians are active cross-border shoppers and more than 60% of such purchases are from Germany.
E-commerce market in Austria is now expanding rapidly and provides significant potential for international merchants.
