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Capital Gaborone -
Urban population 71.6% -
Population 2.4 M -
Median Age 24 Yr
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Region Southern Africa -
GDP 17.6 Bn USD -
GDP growth 11.4% -
Official Language English and Tswana -
Currency Botswana Pula (BWP)
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E-commerce market revenue 246.3 M USD -
E-commerce growth 17.3%
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Online shopping habits 81% of all people over the age of 15 use Mobile Money payments regularly.
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People with mobile phone (estimate)95%
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Internet penetration64%
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E-commerce penetration34.6%
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People with bank account44.8%
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People with credit card7.2%
- Mobile Money users (1.3 M)
- Total population >15 years
Businesses looking to grow their online sales into new areas have a lot of opportunities in Botswana. Here are a few examples among many others:
● With an average GDP growth of 11.4%, Botswana is one of the fastest growing economies in Africa. Today already over 1/3 of the population shops online regularly and Botswana’s e-commerce market is expected to grow further – at 17.3%, year over year.
● Botswana has a well-developed digital infrastructure: more than 64% of the population have access to the Internet, estimated almost 95% of the users are connected via mobile phones.
● More than 81% of the population above age 15 are using Mobile money payment solutions and new Local Payment solutions like Wallets are becoming increasingly popular.
Botswana – with its middle-upper class income population and its already well established e-commerce market (and still rapidly growing) – is one of the most attractive markets for international merchants.