Country Facts
  • Capital Gaborone
  • Urban population 71.6%
  • Population 2.4 M
  • Median Age 24 Yr
  • Region Southern Africa
  • GDP 17.6 Bn USD
  • GDP growth 11.4%
  • Official Language English and Tswana
  • Currency Botswana Pula (BWP)
E-Commerce Facts
  • E-commerce market revenue 246.3 M USD
  • E-commerce growth 17.3%
  • Online shopping habits 81% of all people over the age of 15 use Mobile Money payments regularly.
  • People with mobile phone (estimate)
  • Internet penetration
  • E-commerce penetration
  • People with bank account
  • People with credit card
  • Mobile Money users (1.3 M)
  • Total population >15 years
Growth Opportunities

Businesses looking to grow their online sales into new areas have a lot of opportunities in Botswana. Here are a few examples among many others:

● With an average GDP growth of 11.4%, Botswana is one of the fastest growing economies in Africa. Today already over 1/3 of the population shops online regularly and Botswana’s e-commerce market is expected to grow further – at 17.3%, year over year.

● Botswana has a well-developed digital infrastructure: more than 64% of the population have access to the Internet, estimated almost 95% of the users are connected via mobile phones.

● More than 81% of the population above age 15 are using Mobile money payment solutions and new Local Payment solutions like Wallets are becoming increasingly popular.

Botswana – with its middle-upper class income population and its already well established e-commerce market (and still rapidly growing) – is one of the most attractive markets for international merchants.