Country Facts
  • Capital Gaborone
  • Urban population 74.1%
  • Population 2.6 M
  • Median age 23.4 Yr
  • GDP 19.4 Bn USD
  • Official language English and Tswana
  • Currency Botswana Pula
E-Commerce Facts
  • E-commerce market revenue 630 M USD
  • E-commerce growth 25.6%
  • Online shopping habits ≥95% of all people over the age of 15 use Mobile Money payments regularly.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    95%
  • People with bank account (% age 15+)
    49.9%
  • People with credit card (% age 15+)
    8.1%
  • Mobile Money users (1.6 M)
  • Total population >15 years
Growth Opportunities

Businesses looking to grow their online sales into new areas have a lot of opportunities in Botswana. Here are a few examples among many others:

● Even though 50% of the adult population are banked, Botswana’s consumers favour mobile wallets like Orange Money. These payment options are critical for businesses entering the E-commerce space.

● The E-commerce market is projected to grow by 25.6% (CAGR), reaching an estimated 1.6 billion USD by 2029.

● Botswana has a well-developed digital infrastructure: Mobile penetration and internet penetration in Botswana exceeds 95% (age 15+), and the country’s robust internet infrastructure supports seamless digital interactions. Efforts to expand 4G and 5G networks are further enhancing online accessibility.

Botswana – with its middle-upper class income population and its already well-established E-commerce market (and still rapidly growing) – is one of the most attractive markets for international merchants.