Businesses looking to grow their online sales into new areas have a lot of opportunities in Botswana. Here are a few examples among many others:
● With an average GDP growth of 11.4%, Botswana is one of the fastest growing economies in Africa. Today already over 1/3 of the population shops online regularly and Botswana’s e-commerce market is expected to grow further – at 17.3%, year over year.
● Botswana has a well-developed digital infrastructure: more than 64% of the population have access to the Internet, estimated almost 95% of the users are connected via mobile phones.
● More than 81% of the population above age 15 are using Mobile money payment solutions and new Local Payment solutions like Wallets are becoming increasingly popular.
Botswana – with its middle-upper class income population and its already well established e-commerce market (and still rapidly growing) – is one of the most attractive markets for international merchants.