Businesses looking to grow their online sales into new areas have a lot of opportunities in Botswana. Here are a few examples among many others:
● Even though 50% of the adult population are banked, Botswana’s consumers favour mobile wallets like Orange Money. These payment options are critical for businesses entering the E-commerce space.
● The E-commerce market is projected to grow by 25.6% (CAGR), reaching an estimated 1.6 billion USD by 2029.
● Botswana has a well-developed digital infrastructure: Mobile penetration and internet penetration in Botswana exceeds 95% (age 15+), and the country’s robust internet infrastructure supports seamless digital interactions. Efforts to expand 4G and 5G networks are further enhancing online accessibility.
Botswana – with its middle-upper class income population and its already well-established E-commerce market (and still rapidly growing) – is one of the most attractive markets for international merchants.