-
Capital Gaborone -
Urban population 74.1% -
Population 2.6 M -
Median age 23.4 Yr
-
GDP 19.4 Bn USD -
Official language English and Tswana -
Currency Botswana Pula
-
E-commerce market revenue 630 M USD -
E-commerce growth 25.6%
-
Online shopping habits ≥95% of all people over the age of 15 use Mobile Money payments regularly.
-
People with mobile phone (% age 15+)95%
-
People with internet access (% age 15+)95%
-
People with bank account (% age 15+)49.9%
-
People with credit card (% age 15+)8.1%
- Mobile Money users (1.6 M)
- Total population >15 years
Businesses looking to grow their online sales into new areas have a lot of opportunities in Botswana. Here are a few examples among many others:
● Even though 50% of the adult population are banked, Botswana’s consumers favour mobile wallets like Orange Money. These payment options are critical for businesses entering the E-commerce space.
● The E-commerce market is projected to grow by 25.6% (CAGR), reaching an estimated 1.6 billion USD by 2029.
● Botswana has a well-developed digital infrastructure: Mobile penetration and internet penetration in Botswana exceeds 95% (age 15+), and the country’s robust internet infrastructure supports seamless digital interactions. Efforts to expand 4G and 5G networks are further enhancing online accessibility.
Botswana – with its middle-upper class income population and its already well-established E-commerce market (and still rapidly growing) – is one of the most attractive markets for international merchants.
