New 2024 Report: Payments and E-Commerce in Africa
Country Facts
  • Capital Yaoundé
  • Urban population 58.2%
  • Population 27.2 M
  • Median Age 18.7 Yr
  • Region Central Africa
  • GDP 45.2 Bn USD
  • GDP growth 3.5%
  • Official Language French, English
  • Currency Central African CFA franc
E-Commerce Facts
  • E-commerce market revenue 379.7 M USD
  • E-commerce growth 17.6%
  • Online shopping habits 88% of Cameroonians above age 15 are regular users of Mobile Money Payments.
  • People with mobile phone (estimate)
    84%
  • Internet users, joined 2015-2020
    52%
  • E-commerce penetration
    22.3%
  • People with bank account
    14.8%
  • People with credit card
    8%
  • Mobile Money users (14 M)
  • Total population >15 years
Growth Opportunities

While still behind larger regional markets, Cameroon’s economy is growing at an exponential rate, expected to catch up and potentially surpass other countries in the region. With this expansion, new opportunities are arising for international merchants:

● Internet users in Cameroon more than doubled between 2015 and 2020.

● The UN’s assessment of Africa’s e-marketing index classified Cameroon as the continent’s 10th-largest e-commerce nation. The country’s e-commerce business is already worth over 379 million USD and is projected to rise 17.6% annually.

● 84% Of Cameroon’s population have access to mobile phones. 88% of Cameroonians over the age of 15 frequently use Mobile Money Payment solutions in their day-to-day lives.

Cameroon is already one of the top-performing e-commerce markets in Central Africa, with the potential to become one of the most attractive markets on the entire continent.