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Capital Yaoundé -
Urban population 60.5% -
Population 29.9 M -
Median age 17.6 Yr
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GDP 49.3 Bn USD -
Official language French, English -
Currency Central African CFA franc
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E-commerce market revenue 1.7 Bn USD -
E-commerce growth 23.7%
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Online shopping habits 71% of Cameroonians above age 15 are regular users of Mobile Money Payments.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)53.8%
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People with bank account (% age 15+)23.5%
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People with debit or credit card (% age 15+)1.6%
- Mobile Money users (17.2 M)
- Total population >15 years
While still behind larger regional markets, Cameroon’s economy is growing at an exponential rate, expected to catch up and potentially surpass other countries in the region. With this expansion, new opportunities are arising for international merchants:
● With only 23% of the adult population having a bank account and less than 2% using credit cards, mobile money services like MTN Mobile Money are crucial. Over 70% of adult Cameroonians actively use mobile wallets for daily transactions.
● Cameroon’s E-commerce market is expanding by 23.7% annually and is expected to reach 4.1 billion by 2029. Online shopper numbers are expected to grow by 40% over the next four years.
● Mobile penetration is at 95% (age 15+), and internet penetration is looking good as well, with approximately 13 million internet users. Ongoing investments in broadband and smartphone affordability are further boosting those numbers, making E-commerce more accessible.
Cameroon is already one of the top-performing e-commerce markets in Central Africa, with the potential to become one of the most attractive markets on the entire continent.
