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Capital Brazzaville -
Urban population 70.1% -
Population 6.5 M -
Median age 18.6 Yr
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GDP 14.2 Bn USD -
Official language French -
Currency Central African CFA franc
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E-commerce market revenue 434 M USD -
E-commerce growth 22.9%
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Online shopping habits Mobile money is widely accepted – 58% of the total population >15 years use it in their daily life.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)60.7%
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People with bank account (% age 15+)18.1%
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People with credit card (% age 15+)1.9%
- Mobile Money users (3.1 M)
- Total population >15 years
Congo-Brazzaville offers significant opportunities for international merchants who want to expand their E-commerce business into new markets. Here are few among others:
● With only 18% of the population having a bank account and less than 2% using credit cards, mobile money is the dominant digital payment method. Around 58% of adults rely on services like MTN MoMo for daily transactions, making them essential for E-commerce adoption.
● The Republic of Congo’s digital commerce market is valued at 434 million USD and is projected to grow at a compound annual growth rate of 22.9%, reaching 1 billion USD by 2029. As more consumers embrace online shopping, merchants have a growing opportunity to expand their digital presence.
● Mobile and internet penetration are at 95% and 60%, respectively for people over 15. Ongoing investments in broadband and mobile networks are further accelerating digital adoption, creating a more connected consumer.
