Country Facts
  • Capital Berlin
  • Urban population 78%
  • Population 83.2 M
  • Median Age 45.7 Yr
  • Region Europe
  • GDP 4.26 Tn USD
  • GDP growth 2.6%
  • Official Language German
  • Currency EUR
E-Commerce Facts
  • E-commerce market revenue 125.5 Bn USD
  • E-commerce growth 8.7%
  • Online shopping habits Online banking and wallets are most common ways to pay online in Germany.
  • People with mobile phone (estimate)
  • People with internet access
  • E-commerce penetration
  • People with bank account (estimate)
  • People with credit card (estimate)
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

Germany, Europe’s economic powerhouse presents wide business opportunities for international merchants looking to expand:

● The country has a well-developed digital infrastructure for over 80 million of Germans: with 91% of the population having access to the Internet and over 95% of people using mobile phones.

● 81% of German population are shopping online, and it is expected that e-commerce penetration will continue to rise. The e-commerce industry is expected to expand quickly and surpass 175 billion USD by 2027.

● Preferred ways to pay online are very diverse in Germany, ranging from Online Banking (GiroPay, SOFORT) and Wallets (PayPal) to increasingly popular Buy Now Pay Later (BNPL) (Klarna). As cards make up only up to 18% of payment methods, alternative payment methods are more commonly used in Germany.

Germany being one of the largest e-commerce markets in Europe, is a market not to miss for any international merchant.