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Capital Berlin -
Urban population 78% -
Population 82.3 M -
Median age 45.5 Yr
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GDP 4.52 Tn USD -
Official language German -
Currency EUR
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E-commerce market revenue 100.9 Bn USD -
E-commerce growth 18.6%
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Online shopping habits Online banking and wallets are most common ways to pay online in Germany.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)95%
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People with bank account (% age 15+)95%
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People with credit card (% age 15+)56.5%
- Card payments
- Online banking
- Wallets
- Other
Germany, Europe’s economic powerhouse presents wide business opportunities for international merchants looking to expand:
● Preferred ways to pay online are very diverse in Germany, ranging from Online Banking (SOFORT) and Wallets (PayPal) to increasingly popular Buy Now Pay Later (BNPL) (Klarna). As cards make up only up to 18% of payment methods, local payment methods are more commonly used in Germany.
● The E-commerce market is expected to grow by 18.6% (CAGR) annually in the next four years, reaching 200 billion USD by 2029.
● Germany has a robust digital infrastructure, with nearly universal internet access and widespread mobile penetration, ensuring seamless online transactions and digital commerce expansions. Over 95% of the adult population are having mobile phones and are using the internet.
Germany being one of the largest E-commerce markets in Europe, is a market not to miss for any international merchant.
