Country Facts
  • Capital Athens
  • Urban population 81.3%
  • Population 10.2 M
  • Median Age 46.8 Yr
  • GDP 238.3 Bn USD
  • Official Language Greek
  • Currency EUR
E-Commerce Facts
  • E-commerce market revenue 9 Bn USD
  • E-commerce growth 19.4%
  • Online shopping habits Online banking and wallets are becoming increasingly popular amongst Greeks to pay online.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    94.7%
  • People with bank account (% age 15+)
    94.9%
  • People with debit card (% age 15+)
    83%
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Greece:

● While credit and debit cards are still the primary online payment method, digital wallets like Aircash are gaining traction, offering consumers secure and convenient payment options.

● The E-commerce industry is expected to expand with a compound annual growth rate (CAGR) of 19.4% and surpass 18.4 billion by 2029.

● Greek digital infrastructure is well established: 94% of the population having bank accounts, 94.7% having access to the Internet, and more than 95% of people using mobile phones.

E-commerce market in Greece is now expanding rapidly and provides significant potential for international merchants.