Country Facts
  • Capital Athens
  • Urban population 80%
  • Population 10.6 M
  • Median Age 45.6 Yr
  • Region Balkans
  • GDP 214.9 Bn USD
  • GDP growth 8.4%
  • Official Language Greek
  • Currency EUR
E-Commerce Facts
  • E-commerce market revenue 4.3 Bn USD
  • E-commerce growth 9.8%
  • Online shopping habits Online banking and wallets are becoming increasingly popular amongst Greeks to pay online.
  • People with mobile phone (estimate)
  • People with internet access
  • E-commerce penetration
  • People with bank account
  • People with credit card
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Greece:

● Greek digital infrastructure is well established: 95% of the population having bank accounts, 78% having access to the Internet, and more than 95% of people using mobile phones.

● 53% of Greeks already purchase online, and it is anticipated that this percentage will rise. The e-commerce industry is expected to expand quickly and surpass USD 6.3 billion by 2027. With a rapid GDP growth of 8.4%, Greece is amongst the TOP 5 fastest growing economies in the European Union.

E-commerce market in Greece is now expanding rapidly and provides significant potential for international merchants.