Country Facts
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Capital Athens -
Urban population 80% -
Population 10.6 M -
Median Age 45.6 Yr
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Region Balkans -
GDP 214.9 Bn USD -
GDP growth 8.4% -
Official Language Greek -
Currency EUR
E-Commerce Facts
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E-commerce market revenue 4.3 Bn USD -
E-commerce growth 9.8%
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Online shopping habits Online banking and wallets are becoming increasingly popular amongst Greeks to pay online.
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People with mobile phone (estimate)95%
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People with internet access78%
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E-commerce penetration53%
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People with bank account95%
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People with credit card83%
- Card payments
- Online banking
- Wallets
- Other
Growth Opportunities
International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Greece:
● Greek digital infrastructure is well established: 95% of the population having bank accounts, 78% having access to the Internet, and more than 95% of people using mobile phones.
● 53% of Greeks already purchase online, and it is anticipated that this percentage will rise. The e-commerce industry is expected to expand quickly and surpass USD 6.3 billion by 2027. With a rapid GDP growth of 8.4%, Greece is amongst the TOP 5 fastest growing economies in the European Union.
E-commerce market in Greece is now expanding rapidly and provides significant potential for international merchants.
