Greece - Nikulipe

Greece

Greece, which has a population of 10.6 million, is a part of the Balkan area. Greece uses the euro currency and is a member of the European Union. Greek is the nation’s official language, however the majority of people also speak English. The country’s GDP is over 214 billion USD, with a rapid growth of 8.4%. With an estimated 9.8% annual growth rate and a market value of over 4.3 billion USD, the e-commerce industry of Greece has fantastic potential for international merchants.

Regions

Balkans

Country Facts

Capital Athens
Urban population 80%
Population 10.6 M
Median Age 45.6 Yr

Region Balkans
GDP 214.9 Bn USD
GDP growth 8.4%
Official Language Greek
Currency EUR

E-Commerce Facts

E-commerce market revenue 4.3 Bn USD
E-commerce growth 9.8%

Online shopping habits Online banking and wallets are becoming increasingly popular amongst Greeks to pay online.

People with mobile phone (estimate)

95%
People with internet access

78%
E-commerce penetration

53%
People with bank account

95%
People with credit card

83%

Card payments
Online banking
Wallets
Other

Growth Opportunities

International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Greece:

● Greek digital infrastructure is well established: 95% of the population having bank accounts, 78% having access to the Internet, and more than 95% of people using mobile phones.

● 53% of Greeks already purchase online, and it is anticipated that this percentage will rise. The e-commerce industry is expected to expand quickly and surpass USD 6.3 billion by 2027. With a rapid GDP growth of 8.4%, Greece is amongst the TOP 5 fastest growing economies in the European Union.

E-commerce market in Greece is now expanding rapidly and provides significant potential for international merchants.