Country Facts
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Capital Athens -
Urban population 81.3% -
Population 10.2 M -
Median Age 46.8 Yr
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GDP 238.3 Bn USD -
Official Language Greek -
Currency EUR
E-Commerce Facts
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E-commerce market revenue 9 Bn USD -
E-commerce growth 19.4%
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Online shopping habits Online banking and wallets are becoming increasingly popular amongst Greeks to pay online.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)94.7%
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People with bank account (% age 15+)94.9%
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People with debit card (% age 15+)83%
- Card payments
- Online banking
- Wallets
- Other
Growth Opportunities
International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Greece:
● While credit and debit cards are still the primary online payment method, digital wallets like Aircash are gaining traction, offering consumers secure and convenient payment options.
● The E-commerce industry is expected to expand with a compound annual growth rate (CAGR) of 19.4% and surpass 18.4 billion by 2029.
● Greek digital infrastructure is well established: 94% of the population having bank accounts, 94.7% having access to the Internet, and more than 95% of people using mobile phones.
E-commerce market in Greece is now expanding rapidly and provides significant potential for international merchants.
