Malawi - Nikulipe

Malawi

Malawi is located in the Eastern Africa region and is home to over 19 million people who officially speak English. With a fast-growing e-commerce market expected to increase by 17.7% annually, it is a great target for international merchants looking to expand into the region.

Regions

Eastern Africa

Country Facts

Capital Lilongwe
Urban population 18%
Population 19.9 M
Median Age 18.1 Yr

Region Eastern Africa
GDP 12.6 Bn USD
GDP growth 2.8%
Official Language English
Currency Malawian Kwacha

E-Commerce Facts

E-commerce market revenue 287 M USD
E-commerce growth 17.7%

Online shopping habits 89% of Malawians are using Mobile Money when paying online.

People with mobile phone (estimate)

60%
Internet users, joined 2015-2020

39%
E-commerce penetration

12.6%
People with bank account

20.2%
People with credit card

8%

Mobile Money users (11.2 M)
Total population >15 years

Growth Opportunities

International merchants looking to expand their online sales into new areas should consider Malawi, which has a rapidly growing e-commerce sector. Here are a few examples of opportunities in Malawi:

● Malawi’s digital infrastructure is developing, with 39% of existing internet users having joined between 2015 and 2020, indicating growth in internet usage and potential for e-commerce expansion.

● With over 89% of the population above 15 years of age using Mobile Money for their regular transactions, mobile payments are the preferred payment method in Malawi.

● E-commerce in Malawi is on the rise, with a 17.7% expected annual growth rate year over year. The country has an e-commerce market size of 287 million USD.

The strategic investments in infrastructure will fuel the expansion of the e-commerce sector in Malawi, making it an attractive market for international merchants.