International merchants looking to expand their online sales into new areas should consider Malawi, which has a rapidly growing e-commerce sector. Here are a few examples of opportunities in Malawi:
● Malawi’s digital infrastructure is developing, with 39% of existing internet users having joined between 2015 and 2020, indicating growth in internet usage and potential for e-commerce expansion.
● With over 89% of the population above 15 years of age using Mobile Money for their regular transactions, mobile payments are the preferred payment method in Malawi.
● E-commerce in Malawi is on the rise, with a 17.7% expected annual growth rate year over year. The country has an e-commerce market size of 287 million USD.
The strategic investments in infrastructure will fuel the expansion of the e-commerce sector in Malawi, making it an attractive market for international merchants.