International merchants looking to expand their online sales into new areas should keep an eye on Malawi, which has a rapidly growing e-commerce sector. Here are a few examples of opportunities in Malawi:
● Mobile money solutions dominate Malawi’s payment landscape. With only 20% of the adult population having bank accounts and 1% using credit cards, mobile wallets are used by 56% of adult Malawians, making them the primary digital payment method.
● E-commerce in Malawi is on the rise, with a 21.7% expected compound annual growth rate year over year, reaching 644 million by 2029. The number of online shoppers is expected to increase by almost 50% over the next four years.
● Mobile penetration for adults in Malawi is at 82% (age 15+), and ongoing government initiatives are improving internet infrastructure. Affordable smartphones are also driving greater adoption of digital services.
The strategic investments in infrastructure will fuel the expansion of the e-commerce sector in Malawi, making it an attractive market for international merchants.