Country Facts
  • Capital Lilongwe
  • Urban population 18%
  • Population 19.9 M
  • Median Age 18.1 Yr
  • Region Eastern Africa
  • GDP 12.6 Bn USD
  • GDP growth 2.8%
  • Official Language English
  • Currency Malawian Kwacha
E-Commerce Facts
  • E-commerce market revenue 287 M USD
  • E-commerce growth 17.7%
  • Online shopping habits 89% of Malawians are using Mobile Money when paying online.
  • People with mobile phone (estimate)
  • Internet users, joined 2015-2020
  • E-commerce penetration
  • People with bank account
  • People with credit card
  • Mobile Money users (11.2 M)
  • Total population >15 years
Growth Opportunities

International merchants looking to expand their online sales into new areas should consider Malawi, which has a rapidly growing e-commerce sector. Here are a few examples of opportunities in Malawi:

● Malawi’s digital infrastructure is developing, with 39% of existing internet users having joined between 2015 and 2020, indicating growth in internet usage and potential for e-commerce expansion.

● With over 89% of the population above 15 years of age using Mobile Money for their regular transactions, mobile payments are the preferred payment method in Malawi.

● E-commerce in Malawi is on the rise, with a 17.7% expected annual growth rate year over year. The country has an e-commerce market size of 287 million USD.

The strategic investments in infrastructure will fuel the expansion of the e-commerce sector in Malawi, making it an attractive market for international merchants.