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Capital Lilongwe -
Urban population 18% -
Population 19.9 M -
Median Age 18.1 Yr
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Region Eastern Africa -
GDP 12.6 Bn USD -
GDP growth 2.8% -
Official Language English -
Currency Malawian Kwacha
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E-commerce market revenue 287 M USD -
E-commerce growth 17.7%
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Online shopping habits 89% of Malawians are using Mobile Money when paying online.
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People with mobile phone (estimate)60%
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Internet users, joined 2015-202039%
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E-commerce penetration12.6%
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People with bank account20.2%
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People with credit card8%
- Mobile Money users (11.2 M)
- Total population >15 years
International merchants looking to expand their online sales into new areas should consider Malawi, which has a rapidly growing e-commerce sector. Here are a few examples of opportunities in Malawi:
● Malawi’s digital infrastructure is developing, with 39% of existing internet users having joined between 2015 and 2020, indicating growth in internet usage and potential for e-commerce expansion.
● With over 89% of the population above 15 years of age using Mobile Money for their regular transactions, mobile payments are the preferred payment method in Malawi.
● E-commerce in Malawi is on the rise, with a 17.7% expected annual growth rate year over year. The country has an e-commerce market size of 287 million USD.
The strategic investments in infrastructure will fuel the expansion of the e-commerce sector in Malawi, making it an attractive market for international merchants.