Country Facts
  • Capital Lilongwe
  • Urban population 18.9%
  • Population 22.2 M
  • Median age 18.1 Yr
  • GDP 12.7 Bn USD
  • Official language English
  • Currency Malawian Kwacha
E-Commerce Facts
  • E-commerce market revenue 293 M USD
  • E-commerce growth 21.7%
  • Online shopping habits 57% of Malawians are using Mobile Money when paying online.
  • People with mobile phone (% age 15+)
    82%
  • People with internet access (% age 15+)
    25.4%
  • People with bank account (% age 15+)
    20.2%
  • People with credit card (% age 15+)
    1%
  • Mobile Money users (10.3 M)
  • Total population >15 years
Growth Opportunities

International merchants looking to expand their online sales into new areas should keep an eye on Malawi, which has a rapidly growing e-commerce sector. Here are a few examples of opportunities in Malawi:

● Mobile money solutions dominate Malawi’s payment landscape. With only 20% of the adult population having bank accounts and 1% using credit cards, mobile wallets are used by 56% of adult Malawians, making them the primary digital payment method.

● E-commerce in Malawi is on the rise, with a 21.7% expected compound annual growth rate year over year, reaching 644 million by 2029. The number of online shoppers is expected to increase by almost 50% over the next four years.

● Mobile penetration for adults in Malawi is at 82% (age 15+), and ongoing government initiatives are improving internet infrastructure. Affordable smartphones are also driving greater adoption of digital services.

The strategic investments in infrastructure will fuel the expansion of the e-commerce sector in Malawi, making it an attractive market for international merchants.