Country Facts
  • Capital Warsaw
  • Urban population 60%
  • Population 37.7 M
  • Median Age 41.7 Yr
  • Region Europe
  • GDP 679.4 Bn USD
  • GDP growth 6.8%
  • Official Language Polish
  • Currency PLN
E-Commerce Facts
  • E-commerce market revenue 16.6 Bn USD
  • E-commerce growth 10.7%
  • Online shopping habits Online banking is the most popular option to pay online across Poland.
  • People with mobile phone (estimate)
    95%
  • People with internet access
    85%
  • E-commerce penetration
    53.5%
  • People with bank account (estimate)
    95%
  • People with credit card
    84%
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Poland:

● Polish digital infrastructure is well established: 96% of the population having bank accounts, 85% having access to the Internet, and more than 95% of people using mobile phones.

● There are already over 53% of Poles shopping online, and it is expected that e-commerce penetration will continue to rise. The e-commerce industry is expected to expand quickly and surpass 24 billion USD by 2027.

● Online banking is the widely preferred online payment option in Poland with BLIK being the most relevant one.

E-commerce market in Poland is now expanding rapidly and provides significant potential for international merchants.