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Capital Warsaw -
Urban population 60.5% -
Population 35.9 M -
Median age 42.5 Yr
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GDP 811.7 Bn USD -
Official language Polish -
Currency Polish zloty
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E-commerce market revenue 41.7 Bn USD -
E-commerce growth 20.8%
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Online shopping habits Online banking is the most popular option to pay online across Poland.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)93.9%
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People with bank account (% age 15+)95%
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People with debit card (% age 15+)95%
- Card payments
- Online banking
- Wallets
- Other
International merchants wishing to expand their operations in new business areas can find a wide range of opportunities in Poland:
● Online banking is the widely preferred online payment option in Poland with BLIK being the most relevant one.
● The E-commerce sector is expanding rapidly, fueled by strong local and international demand. Polish consumers increasingly purchase from cross-border merchants, making at an excellent market for international sellers. The E-commerce market is currently valued at 41.7 billion USD and is expected to surpass 88 billion USD by 2029.
● Over 93% of adults in Poland have internet access, ensuring a broad customer base for online retailers. Mobile commerce is also on the rise, providing further opportunities for businesses targeting smartphone users.
E-commerce market in Poland is now expanding rapidly and provides significant potential for international merchants.
