Slovenia - Nikulipe

Slovenia

Slovenia, a nation with 2.1 million people, belongs to the Balkans region. The country is part of the European Union and the Euro zone. Slovenian is an officially spoken language, with a majority of people speaking English as well. The Slovenian e-commerce market is over 920 million USD with a growth rate of 15.4% year over year. International merchants should consider expanding their e-commerce business to Slovenia, as there is great potential to be found.

Regions

Balkans

Country Facts

Capital Ljubljana
Urban population 55%
Population 2.1 M
Median Age 44.5 Yr

Region Balkans
GDP 61.53 Bn USD
GDP growth 8.1%
Official Language Slovenian
Currency EUR

E-Commerce Facts

E-commerce market revenue 920 M USD
E-commerce growth 15.4%

Online shopping habits Instant Bank Transfer solutions are huge in Slovenia, with wallets catching up fast.

People with mobile phone (estimate)

95%
People with internet access

87%
E-commerce penetration

55.6%
People with bank account

99%
People with credit card

96.6%

Card payments
Online banking
Wallets
Other

Growth Opportunities

Slovenia provides a range of opportunities for international merchants looking to grow their online sales into new areas:

● Thanks to a well-developed mobile and internet infrastructure, over 55% of Slovenians regularly shop online.

● While there are only 2.1 million people in Slovenia, the market volume is close to 1 billion, with an expected continuous growth of 15.4% year over year. In 2027, it is expected that the e-commerce market will more than double and reach over 1.9 billion USD.

● Slovenia is one of the TOP 10 fastest growing economies in the European Union, with a GDP growth of 8.1%.

● With regards to payments, Slovenian banks are early adopters of Instant payments. Flik Pay is a solution supported by 9 major Slovenian banks and is a very popular mobile instant payment solution. Wallets, like Croatian based Aircash, are gaining market share with added value service (like in-app solutions for parking or public transport).

Slovenia, while already having an established and active e-commerce sector, is continuing to experience rapid economic growth and should not be overlooked by international merchants.