Country Facts
  • Capital Ljubljana
  • Urban population 56.8%
  • Population 2.1 M
  • Median age 44.7 Yr
  • GDP 69.2 Bn USD
  • Official Language Slovenian
  • Currency EUR
E-Commerce Facts
  • E-commerce market revenue 2.3 Bn USD
  • E-commerce growth 21.2%
  • Online shopping habits Instant Bank Transfer solutions are huge in Slovenia, with wallets catching up fast.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    95%
  • People with bank account (% age 15+)
    95%
  • People with debit card (% age 15+)
    95%
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

Slovenia provides a range of opportunities for international merchants looking to grow their online sales into new areas:

● With regards to payments, Slovenian banks are early adopters of Instant payments. Flik Pay is a solution supported by 9 major Slovenian banks and is a very popular mobile instant payment solution. Wallets, like Croatian based Aircash, are gaining market share with added value service (like in-app solutions for parking or public transport).

● While there are only 2.1 million people in Slovenia, the E-commerce market volume is 2.3 billion USD. With an expected compound annual growth rate of 21.2%, it is expected that the E-commerce market will more than double and reach over 5 billion USD in 2029.

● Digital infrastructure is well developed, with highest levels of internet, bank account and mobile penetration.

Slovenia, while already having an established and active E-commerce sector, is continuing to experience rapid economic growth and should not be overlooked by international merchants.