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Capital Ljubljana -
Urban population 56.8% -
Population 2.1 M -
Median age 44.7 Yr
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GDP 69.2 Bn USD -
Official Language Slovenian -
Currency EUR
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E-commerce market revenue 2.3 Bn USD -
E-commerce growth 21.2%
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Online shopping habits Instant Bank Transfer solutions are huge in Slovenia, with wallets catching up fast.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)95%
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People with bank account (% age 15+)95%
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People with debit card (% age 15+)95%
- Card payments
- Online banking
- Wallets
- Other
Slovenia provides a range of opportunities for international merchants looking to grow their online sales into new areas:
● With regards to payments, Slovenian banks are early adopters of Instant payments. Flik Pay is a solution supported by 9 major Slovenian banks and is a very popular mobile instant payment solution. Wallets, like Croatian based Aircash, are gaining market share with added value service (like in-app solutions for parking or public transport).
● While there are only 2.1 million people in Slovenia, the E-commerce market volume is 2.3 billion USD. With an expected compound annual growth rate of 21.2%, it is expected that the E-commerce market will more than double and reach over 5 billion USD in 2029.
● Digital infrastructure is well developed, with highest levels of internet, bank account and mobile penetration.
Slovenia, while already having an established and active E-commerce sector, is continuing to experience rapid economic growth and should not be overlooked by international merchants.
