-
Capital Ljubljana -
Urban population 55% -
Population 2.1 M -
Median Age 44.5 Yr
-
Region Balkans -
GDP 61.53 Bn USD -
GDP growth 8.1% -
Official Language Slovenian -
Currency EUR
-
E-commerce market revenue 920 M USD -
E-commerce growth 15.4%
-
Online shopping habits Instant Bank Transfer solutions are huge in Slovenia, with wallets catching up fast.
-
People with mobile phone (estimate)95%
-
People with internet access87%
-
E-commerce penetration55.6%
-
People with bank account99%
-
People with credit card96.6%
- Card payments
- Online banking
- Wallets
- Other
Slovenia provides a range of opportunities for international merchants looking to grow their online sales into new areas:
● Thanks to a well-developed mobile and internet infrastructure, over 55% of Slovenians regularly shop online.
● While there are only 2.1 million people in Slovenia, the market volume is close to 1 billion, with an expected continuous growth of 15.4% year over year. In 2027, it is expected that the e-commerce market will more than double and reach over 1.9 billion USD.
● Slovenia is one of the TOP 10 fastest growing economies in the European Union, with a GDP growth of 8.1%.
● With regards to payments, Slovenian banks are early adopters of Instant payments. Flik Pay is a solution supported by 9 major Slovenian banks and is a very popular mobile instant payment solution. Wallets, like Croatian based Aircash, are gaining market share with added value service (like in-app solutions for parking or public transport).
Slovenia, while already having an established and active e-commerce sector, is continuing to experience rapid economic growth and should not be overlooked by international merchants.
