Country Facts
  • Capital Cape Town, Pretoria, Bloemfontein
  • Urban population 68%
  • Population 59.4 M
  • Median Age 27.6 Yr
  • Region Southern Africa
  • GDP 419 bn USD
  • GDP growth 4.9%
  • Official Language English, (Zulu, Xhosa, Afrikaans, Sepedi, Swazi, Sesotho, Setswana, Xitsonga, Tshivenda, Ndebele)
  • Currency South African Rand (ZAR)
E-Commerce Facts
  • E-commerce market revenue 7.2 Bn USD
  • E-commerce growth 12.5%
  • Online shopping habits Online Banking Payments, Wallets and Mobile Money get increasingly popular in South Africa.
  • People with mobile phone (estimate)
  • Internet penetration
  • E-commerce penetration
  • People with bank account
  • People with credit card
  • Card payments
  • Online banking
  • Wallets
  • Other
Growth Opportunities

Businesses looking to grow their online sales into new areas have a lot of opportunities in South Africa. Here are a few examples among many others:

● Today, already 49% of the local population shops online regularly. South Africa’s huge e-commerce market is expected to grow even further – at 12.5% YoY, reaching 11.58 billion USD by 2027 .

● South Africa has a well-developed digital infrastructure: more than 70% of the population have access to the Internet, estimated almost 95% of the users are connected via mobile phones.

● While Cards are a popular way to pay online, Local Payment Methods like Bank Transfer LPMs and Wallets are gaining market share. Initiatives by the South African Reserve Bank (SARB) – like the start of the new real-time payment system “Rapid Payments Programme (RPP)” announced to be launched during 2023 – further modernize the nation’s payments infrastructure and will increase attractiveness of LPM.

South Africa – with its middle-upper class income population and its already well established e-commerce market (and still rapidly growing) – is one of the most attractive markets for international merchants.