Country Facts
  • Capital Kampala
  • Urban population 28%
  • Population 51.4 M
  • Median age 16.9 Yr
  • GDP 51.1 Bn USD
  • Official Language Swahili, English
  • Currency Ugandan shilling
E-Commerce Facts
  • E-commerce market revenue 1.9 Bn USD
  • E-commerce growth 27.7%
  • Online shopping habits Mobile money is used for payments by 81% of Ugandans over 15 years old.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    44.3%
  • People with bank account (% age 15+)
    36.6%
  • People with credit card (% age 15+)
    3.5%
  • Mobile Money users (33.3 M)
  • Total population >15 years
Growth Opportunities

Many opportunities exist in Uganda for E-commerce businesses planning to boost their market reach and revenue potential. Here are a few relevant examples of factors to consider when choosing Uganda:

● Mobile Money Payment Solutions like Airtel Money are the predominant method of payment with over 33 million regular users 81% of the population older than 15 years.

● The already significant Ugandan E-commerce market of over 1.9 billion USD still has room to grow. In 2029 it is expected that the market will more than double and reach 5 billion USD.

● Over 84% of adult Ugandans have access to mobile phones and increasing investments in internet infrastructure are ensuring a more connected population, ready to embrace E-commerce solutions.

The E-commerce sector in Uganda is expanding quickly. With strategic investments into infrastructure, it has a lot of room to grow in the near future.