Country Facts
  • Capital Kampala
  • Urban population 25.6%
  • Population 47.1 M
  • Median Age 16.7 Yr
  • Region Eastern Africa
  • GDP 40.4 Bn USD
  • GDP growth 3.4%
  • Official Language Swahili, English
  • Currency Ugandan shilling
E-Commerce Facts
  • E-commerce market revenue 375.4 M USD
  • E-commerce growth 15.4%
  • Online shopping habits Over 15 million Ugandans often use Mobile Money when paying online.
  • People with mobile phone (estimate)
  • Internet users, joined 2015-2020
  • E-commerce penetration
  • People with bank account
  • People with credit card
  • Mobile Money users (15.9 M)
  • Total population >15 years
Growth Opportunities

Many opportunities exist in Uganda for e-commerce businesses planning to boost their market reach and revenue potential. Here are a few relevant examples of factors to consider choosing Uganda:

● Between 2015 and 2020, internet users in Uganda increased more than 3 times. Large investments into internet infrastructure enables a sustainable growth of e-commerce in the country, with a rate of over 15% year over year.

● Compared to other African countries, Uganda has a relatively high level of financial inclusion; 36.6% of the population has a bank account, and 18.6% has a credit card. Still, Mobile Money Payment Solutions are the predominant method of payment with almost 16 million regular users (62% of population older than 15 years).

● Already significant Ugandan e-commerce market of over 375 million USD still has room to grow. In 2027 it is expected that the market will more than double and reach over 767 million USD.

The e-commerce sector in Uganda is expanding quickly. With strategic investments into infrastructure, it has a lot of room to grow in the near future.