Country Facts
  • Capital Kampala
  • Urban population 26%
  • Population 47.2 M
  • Median Age 16.3 Yr
  • Region Eastern Africa
  • GDP 45.6 Bn USD
  • GDP growth 4.6%
  • Official Language Swahili, English
  • Currency Ugandan shilling
E-Commerce Facts
  • E-commerce market revenue 930 M USD
  • E-commerce growth 15.2%
  • Online shopping habits Over 15 million Ugandans often use Mobile Money when paying online.
  • People with mobile phone (estimate)
    70%
  • Internet users, joined 2015-2020
    71%
  • E-commerce penetration
    22.3%
  • People with bank account
    36.6%
  • People with credit card
    18.6%
  • Mobile Money users (15.9 M)
  • Total population >15 years
Growth Opportunities

Many opportunities exist in Uganda for e-commerce businesses planning to boost their market reach and revenue potential. Here are a few relevant examples of factors to consider choosing Uganda:

● Between 2015 and 2020, internet users in Uganda increased more than 3 times. Large investments into internet infrastructure enables a sustainable growth of e-commerce in the country, with a rate of over 15% year over year.

● Compared to other African countries, Uganda has a relatively high level of financial inclusion; 36.6% of the population has a bank account, and 18.6% has a credit card. Still, Mobile Money Payment Solutions are the predominant method of payment with almost 16 million regular users (62% of population older than 15 years).

● Already significant Ugandan e-commerce market of over 930 million USD still has plenty of room to grow.

The e-commerce sector in Uganda is expanding quickly. With strategic investments into infrastructure, it has a lot of room to grow in the near future.