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Capital Kampala -
Urban population 26% -
Population 47.2 M -
Median Age 16.3 Yr
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Region Eastern Africa -
GDP 45.6 Bn USD -
GDP growth 4.6% -
Official Language Swahili, English -
Currency Ugandan shilling
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E-commerce market revenue 930 M USD -
E-commerce growth 15.2%
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Online shopping habits 62% of the population above age 15 are regular Mobile Money users in Uganda.
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People with mobile phone (estimate)70%
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Internet users, joined 2015-202071%
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E-commerce penetration22.3%
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People with bank account36.6%
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People with credit card18.6%
- Mobile Money users (15.9 M)
- Total population >15 years
Many opportunities exist in Uganda for e-commerce businesses planning to boost their market reach and revenue potential. Here are a few relevant examples of factors to consider choosing Uganda:
● Between 2015 and 2020, internet users in Uganda increased more than 3 times. Large investments into internet infrastructure enables a sustainable growth of e-commerce in the country, with a rate of over 15% year over year.
● Compared to other African countries, Uganda has a relatively high level of financial inclusion; 36.6% of the population has a bank account, and 18.6% has a credit card. Still, Mobile Money Payment Solutions are the predominant method of payment with almost 16 million regular users (62% of population older than 15 years).
● Already significant Ugandan e-commerce market of over 930 million USD still has plenty of room to grow.
The e-commerce sector in Uganda is expanding quickly. With strategic investments into infrastructure, it has a lot of room to grow in the near future.
