Zambia’s steady economic growth has given rise to multiple opportunities for international merchants seeking to enter emerging markets:
● With only 23% of adult Zambians having a bank account and just 2% using credit cards, mobile money is dominating payments. Approximately 95% of the adult population actively uses mobile money accounts like MTN MoMo and Zamtel, making it the preferred payment method for E-commerce and daily transactions. Other solutions like SPENN are also growing rapidly.
● Zambia’s E-commerce market grew by 26.7% in 2025 and is poised for continued rapid expansion reaching 2.3 billion by 2029.
● Investments in digital and mobile infrastructure have ensured that 95% of adult Zambians have access to a mobile phone. As internet penetration increases, merchants can expect better reach and engagement with online shoppers.
Governmental initiatives support the future growth of an already attractive E-commerce market offering huge potential for international merchants.