Country Facts
  • Capital Lusaka
  • Urban population 45.2%
  • Population 18.9 M
  • Median Age 17.6 Yr
  • Region Eastern Africa
  • GDP 21.1 Bn USD
  • GDP growth 3.6%
  • Official Language English
  • Currency Zambian kwacha
E-Commerce Facts
  • E-commerce market revenue 264.7 M USD
  • E-commerce growth 17.3%
  • Online shopping habits 81% of Zambians above age 15 are regular Mobile Money users.
  • People with mobile phone (estimate)
  • Internet users, joined 2015-2020
  • E-commerce penetration
  • People with bank account
  • People with credit card
  • Mobile Money users (8.6 M)
  • Total population >15 years
Growth Opportunities

Zambia’s steady economic growth has given rise to multiple opportunities for international merchants seeking to enter emerging markets:

● Zambia has continued to place a high priority on building communication towers around the country, which has increased mobile network coverage to approximately 95% of the population and attracted new, previously underserved parts of the population to the digital commerce.

● Internet users in the country more than doubled over the last 5 years. Rapidly developing infrastructure creates expectations for e-commerce to continue growing 16% year over year.

● Zambian government has started initiatives to further improve interoperability across banks and other financial institutions. Still less than 25% of population owns bank accounts today. Mobile Money Payment Options are widely used in Zambia, as 81% of the population are using it for their online payments regularly.

Governmental initiatives support the future growth of an already attractive e-commerce market offering huge potential for international online retailers.