Zambia’s steady economic growth has given rise to multiple opportunities for international merchants seeking to enter emerging markets:
● Zambia has continued to place a high priority on building communication towers around the country, which has increased mobile network coverage to approximately 95% of the population and attracted new, previously underserved parts of the population to the digital commerce.
● Internet users in the country more than doubled over the last 5 years. Rapidly developing infrastructure creates expectations for e-commerce to continue growing 16% year over year.
● Zambian government has started initiatives to further improve interoperability across banks and other financial institutions. Still less than 25% of population owns bank accounts today. Mobile Money Payment Options are widely used in Zambia, as 81% of the population are using it for their online payments regularly.
Governmental initiatives support the future growth of an already attractive e-commerce market offering huge potential for international online retailers.