Zimbabwe - Nikulipe

Zimbabwe

Zimbabwe is a landlocked country located in Eastern Africa region and is home to 17 million people. The country has with its 16 official languages the most official languages of any country in the world, with English being the main language. The country possesses an E-commerce market size of 1 billion USD which is expected to grow by 19.1% annually over the next 4 years, reaching an estimated 2.1 billion in 2029. This rapid expansion coupled with the young and tech-savvy population makes Zimbabwe an interesting prospect for international merchants to expand to and profit from its outstanding potential.

Regions

Eastern Africa

Country Facts

Capital Harare
Urban population 32.9%
Population 17 M
Median age 18.1 Yr

GDP 35.2 Bn USD
Official language English, Chewa, Chibarwe, Kalanga, Koisan, Nambya, Ndau, Ndebele, Shangani, Shona, Sign Language, Sotho, Tonga, Tswana, Venda, Xhosa
Currency Zimbabwe Gold (since 2024)

E-Commerce Facts

E-commerce market revenue 1 Bn USD
E-commerce growth 19.1%

Online shopping habits 83% of Zimbabweans over 15 years use Mobile Money when paying online.

People with mobile phone (% age 15+)

82%
People with internet access (% age 15+)

25.4%
People with bank account (% age 15+)

20.2%
People with credit card (% age 15+)

1%

Mobile Money users (11.5 M)
Total population >15 years

Growth Opportunities

Businesses looking to grow their online sales into new areas have a lot of opportunities in Zimbabwe. Here are a few examples among many others:

● Mobile Payments are the preferred payment methods, as only 29% of Zimbabwe’s adult population has a bank account and less than 1% has access to a credit card. Meanwhile over 80% of the adult population are actively using a Mobile Money Account in their daily lives.

● The E-commerce market grew a staggering 25.6% in 2024 and is expected to further rapidly increase, reaching almost 2.1 billion in 2029.

● Massive investments in telecom infrastructure have allowed 95% of the adult population of the country to have access to a mobile phone as well as enabling over 54% of the adult population to use the internet daily, with internet adoption continuing to grow rapidly.

The E-commerce sector in Zimbabwe is expanding quickly. With strategic investments into infrastructure, it has a lot of room to grow in the near future.