Businesses looking to grow their online sales into new areas have a lot of opportunities in Zimbabwe. Here are a few examples among many others:
● Mobile Payments are the preferred payment methods, as only 29% of Zimbabwe’s adult population has a bank account and less than 1% has access to a credit card. Meanwhile over 80% of the adult population are actively using a Mobile Money Account in their daily lives.
● The E-commerce market grew a staggering 25.6% in 2024 and is expected to further rapidly increase, reaching almost 2.1 billion in 2029.
● Massive investments in telecom infrastructure have allowed 95% of the adult population of the country to have access to a mobile phone as well as enabling over 54% of the adult population to use the internet daily, with internet adoption continuing to grow rapidly.
The E-commerce sector in Zimbabwe is expanding quickly. With strategic investments into infrastructure, it has a lot of room to grow in the near future.