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Capital Harare -
Urban population 32% -
Population 16 M -
Median Age 18.7 Yr
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Region Eastern Africa -
GDP 26 Bn USD -
GDP growth 8.5% -
Official Language English, Chewa, Chibarwe, Kalanga, Koisan, Nambya, Ndau, Ndebele, Shangani, Shona, Sign Language, Sotho, Tonga, Tswana, Venda, Xhosa -
Currency Zimbabwe dollar
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E-commerce market revenue 272 M USD -
E-commerce growth 12.4%
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Online shopping habits Almost half of Zimbabweans over 15 years use Mobile Money when paying online.
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People with mobile phone (estimate)89%
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Internet users, joined 2015-202037%
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E-commerce penetration26.8%
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People with bank account29.2%
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People with credit card17.8%
- Mobile Money users (4.3 M)
- Total population >15 years
Businesses looking to grow their online sales into new areas have a lot of opportunities in Zimbabwe. Here are a few examples among many others:
● Massive investments in telecom infrastructure have allowed 89% of the population of the country to have access to a mobile phone. Payments made using Mobile Money are popular; over 45% of citizens above age 15 are using it for their regular transactions.
● Mobile Payments are the preferred payment methods, as only less than 29% of Zimbabwe’s population has a bank account and less than 17% has access to a credit card. E-commerce in the country continues to surge with a 12.4% expected annual growth rate year over year, as more people start using e-commerce regularly.
The e-commerce sector in Zimbabwe is expanding quickly. With strategic investments into infrastructure, it has a lot of room to grow in the near future.