Country Facts
  • Capital Harare
  • Urban population 32.9%
  • Population 17 M
  • Median age 18.1 Yr
  • GDP 35.2 Bn USD
  • Official language English, Chewa, Chibarwe, Kalanga, Koisan, Nambya, Ndau, Ndebele, Shangani, Shona, Sign Language, Sotho, Tonga, Tswana, Venda, Xhosa
  • Currency Zimbabwe Gold (since 2024)
E-Commerce Facts
  • E-commerce market revenue 1 Bn USD
  • E-commerce growth 19.1%
  • Online shopping habits 83% of Zimbabweans over 15 years use Mobile Money when paying online.
  • People with mobile phone (% age 15+)
    82%
  • People with internet access (% age 15+)
    25.4%
  • People with bank account (% age 15+)
    20.2%
  • People with credit card (% age 15+)
    1%
  • Mobile Money users (11.5 M)
  • Total population >15 years
Growth Opportunities

Businesses looking to grow their online sales into new areas have a lot of opportunities in Zimbabwe. Here are a few examples among many others:

● Mobile Payments are the preferred payment methods, as only 29% of Zimbabwe’s adult population has a bank account and less than 1% has access to a credit card. Meanwhile over 80% of the adult population are actively using a Mobile Money Account in their daily lives.

● The E-commerce market grew a staggering 25.6% in 2024 and is expected to further rapidly increase, reaching almost 2.1 billion in 2029.

● Massive investments in telecom infrastructure have allowed 95% of the adult population of the country to have access to a mobile phone as well as enabling over 54% of the adult population to use the internet daily, with internet adoption continuing to grow rapidly.

The E-commerce sector in Zimbabwe is expanding quickly. With strategic investments into infrastructure, it has a lot of room to grow in the near future.