-
Capital Kinshasa -
Urban population 46.2% -
Population 92.4 M -
Median Age 17 Yr
-
Region Central Africa -
GDP 54 Bn USD -
GDP growth 5.7% -
Official Language French, Kituba (Kikongo), Lingala, Swahili, Tshiluba -
Currency Congolese Franc (CDF)
-
E-commerce market revenue 283.4 M USD -
E-commerce growth 17.3%
-
Online shopping habits Mobile money is widely accepted - 71% of the total population >15 years use it in their daily life.
-
People with mobile phone (estimate)46%
-
Internet users, joined 2015-202083.5%
-
E-commerce penetration14.9%
-
People with bank account15%
-
People with credit card1.5%
- Mobile Money users (35.6 M)
- Total population >15 years
DRC offers significant opportunities for international merchants who want to expand their e-commerce business into new markets. Here are few among others:
● Driven primarily by a young and urban population, DRC’s e-commerce is expected to rapidly grow, with an estimated annual growth rate of 17.3%. One of the reasons behind this is the rapid internet adoption. With 83.5% of current users joining between 2015-2020 signals that wide internet penetration across DRC will become a norm swiftly.
● While only 15% of DRC’s population have a bank account and less than 2% have access to a credit card, people are increasingly paying electronically. Thanks to huge investments in telecom infrastructure, already 71% of DRC’s population over 15 years old, have access to mobile phones.
● While access to Bank accounts (15%) and cards (1.5%) is low, Mobile money payments are widely used – over 35 million people are already using it for their daily transactions.
Today, DRC is one of the fast growing e-commerce markets in Africa and offers huge potential for international merchants both for digital and physical goods.