Provided by Safaricom and Vodacom Telecom, M-Pesa is one of the world’s oldest and most influential mobile money services and is widely recognized for its pioneering role which had driven the global adoption of mobile money services across Africa and globally. M-Pesa is dominant market leader in Kenya and expanded its success to further African markets, with nearly 70 million active users today.

M-Pesa offers their users a wide range of financial- and payment services directly from their mobile phone, including money transfers, airtime purchases, bill payments for utilities like electricity, water and internet and even savings and loans through various partnerships with banks​. Millions of M-Pesa customers use M-Pesa for all their day-to-day purchases with merchants, both online and offline.

M-Pesa has played a significant role in promoting financial inclusion of both small businesses and individuals by providing essential financial services to millions who might otherwise lack access to traditional banking or possibility to do card payments.

Including M-Pesa in their online checkout allows international merchants to tap into and benefit from a large and expanding user base in rapidly growing markets, previously inaccessible to them.