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Capital Nairobi -
Urban population 29% -
Population 54 M -
Median Age 19.6 Yr
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Region Eastern Africa -
GDP 113.4 Bn USD -
GDP growth 4.8% -
Official Language English, Swahili -
Currency Kenyan Shilling
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E-commerce market revenue 3.1 Bn USD -
E-commerce growth 13%
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Online shopping habits 90% of Kenyans are using Mobile Money when paying online.
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People with mobile phone (estimate)95%
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Internet users, joined 2015-202058%
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E-commerce penetration43.2%
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People with bank account51%
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People with credit card25%
- Mobile Money users (29.9 M)
- Total population >15 years
International merchants looking to expand their online sales into new areas should consider Kenya, which has a rapidly growing e-commerce sector. Here are a few examples of opportunities in Kenya:
● Kenya’s digital infrastructure is developing, with 58% of existing internet users having joined between 2015 and 2020, indicating growth in internet usage and potential for e-commerce expansion.
● 90% Of the population above 15 years of age using Mobile Money for their regular transactions, mobile payments are the preferred payment method.
● Online goods and services market is on the rise, with a 13% growth rate. The country has an e-commerce market size of 3.1 billion USD.
The strategic investments in infrastructure will fuel the expansion of the e-commerce sector, making it an attractive market for international merchants.
