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Capital Nairobi -
Urban population 30.6% -
Population 57.5 M -
Median age 20 Yr
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GDP 108.7 Bn USD -
Official language English, Swahili -
Currency Kenyan Shilling
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E-commerce market revenue 3.5 Bn USD -
E-commerce growth 24.5%
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Online shopping habits 95% of Kenyans are using Mobile Money when paying online.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)49%
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People with bank account (% age 15+)50.6%
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People with credit card (% age 15+)6.4%
- Mobile Money users (38.8 M)
- Total population >15 years
International merchants looking to expand their online sales into new areas should consider Kenya, which has a rapidly growing E-commerce sector. Here are a few examples of opportunities in Kenya:
● 95% Of the population above 15 years of age using Mobile Money and solutions like M-Pesa for their regular transactions, mobile payments are the preferred payment method.
● Kenya’s digital infrastructure is rapidly developing, with 49% of adult population using the internet, and ~95% of the adult population already using mobile phones.
● The country has an E-commerce market size of 3.5 billion USD. Online goods and services market is on the rise, with a 24.5% compound annual growth rate and expectation of e-commerce market reaching 8.4 billion USD in 2029.
The strategic investments in infrastructure will fuel the expansion of the e-commerce sector, making it an attractive market for international merchants.
