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Capital Kigali -
Urban population 18.3% -
Population 14.6 M -
Median age 19.9 Yr
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GDP 14.1 Bn USD -
Official language Kinyarwanda, English, French and Swahili -
Currency Rwandan Franc
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E-commerce market revenue 374 M USD -
E-commerce growth 25.8%
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Online shopping habits 77% of adults over the age of 15 frequently make payments through Mobile Money.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)49.7%
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People with bank account (% age 15+)36.7%
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People with credit card (% age 15+)0.7%
- Mobile Money users (8.3 M)
- Total population >15 years
For international businesses looking to extend their e-commerce into new areas, Rwanda provides a number of opportunities:
● Mobile Payments and wallets are the preferred payment methods, as only less than 37% of Rwanda’s adult population has a bank account and less than 1% has access to a credit card, while over 77% actively use mobile money accounts. Platforms like MTN Mobile Money and SPENN are used for payments, making them a vital part of the E-commerce offering.
● Rwanda’s E-commerce market is expected to grow by 25.8% (CAGR) annually the upcoming years, reaching close to 1 billion USD by 2029, signaling a strong shift towards digital shopping trends.
● Massive investments in telecom infrastructure have allowed 95% of the adult population of the country to have access to a mobile phone. With smartphones becoming more affordable and ongoing investments in 4G and 5G networks, Rwanda offers merchants a tech-savvy consumer base eager for seamless online shopping experiences.
International merchants are offered E-commerce opportunities in Rwanda, as the country’s economy is rapidly growing.
