For international businesses looking to extend their e-commerce into new areas, Rwanda provides a number of opportunities:
● Rwanda is one of the continent’s fastest growing economies, with a GDP growth of 10.9%.
● Massive investments in telecom infrastructure have allowed 82% of the population of the country to have access to a mobile phone. Payments made using Mobile Money are popular; over 63% of citizens above age 15 are using it for their regular transactions.
● Mobile Payments and wallets are the preferred payment methods, as only less than 37% of Rwanda’s population has a bank account and less than 1% has access to a credit card. E-commerce in the country continues to surge with a 18.8% expected annual growth rate year over year, as more people start using e-commerce regularly.
International merchants are offered e-commerce opportunities in Rwanda, as the country’s economy is rapidly growing. Together with the economy, more and more citizens are choosing to shop online using Mobile Money in the country.