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Capital Kigali -
Urban population 18% -
Population 13.7 M -
Median Age 19.4 Yr
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Region Eastern Africa -
GDP 13.3 Bn USD -
GDP growth 7.9% -
Official Language Kinyarwanda, English, French and Swahili -
Currency Rwandan Franc (RF)
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E-commerce market revenue 810 M USD -
E-commerce growth 15.3%
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Online shopping habits 63% of adults over the age of 15 frequently make payments through Mobile Money.
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People with mobile phone (estimate)80%
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Internet users, joined 2015-202032%
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E-commerce penetration26.4%
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People with bank account36.7%
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People with credit card0.7%
- Mobile Money users (5.1 M)
- Total population >15 years
For international businesses looking to extend their e-commerce into new areas, Rwanda provides a number of opportunities:
● Rwanda is one of the continent’s fast growing economies, with a GDP growth of 7.9%.
● Massive investments in telecom infrastructure have allowed 80% of the population of the country to have access to a mobile phone. Payments made using Mobile Money are popular; over 63% of citizens above age 15 are using it for their regular transactions.
● Mobile Payments and wallets are the preferred payment methods, as only less than 37% of Rwanda’s population has a bank account and less than 1% has access to a credit card. E-commerce in the country continues to surge with a 15.3% expected annual growth rate year over year, as more people start using e-commerce regularly.
International merchants are offered e-commerce opportunities in Rwanda, as the country’s economy is rapidly growing. Together with the economy, more and more citizens are choosing to shop online using Mobile Money in the country.