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Capital Dodoma -
Urban population 38.9% -
Population 70.5 M -
Median age 17.5 Yr
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GDP 79 Bn USD -
Official language Swahili, English -
Currency Tanzanian shilling
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E-commerce market revenue 2.7 Bn USD -
E-commerce growth 27.6%
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Online shopping habits In Tanzania, ~95% of the population above age 15 are regular Mobile Money users.
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People with mobile phone (% age 15+)95%
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People with internet access (% age 15+)44.8%
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People with bank account (% age 15+)23.3%
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People with credit card (% age 15+)0.3%
- Mobile Money users (59.5 M)
- Total population >15 years
Tanzania offers numerous opportunities for international merchants looking to take their e-commerce to new potential markets:
● Tanzania’s financial landscape is dominated by mobile money services. With only 23% of the adult population having a bank account and less than 1% accessing credit cards, mobile money platforms like M-Pesa and Airtel Money are the primary payment methods. Over 95% of adult Tanzanians actively use mobile wallets for daily transactions, making them essential for E-commerce growth.
● Tanzania’s E-commerce market is currently valued at 2.7 billion USD and is projected to grow at a compound annual growth rate (CAGR) of 27.6%, reaching 7.2 billion USD by 2029. This growth presents a lucrative opportunity for businesses seeking to expand their reach.
● Mobile penetration in Tanzania stands at over 95% (age 15+), and ongoing investments in 4G networks are improving internet accessibility across the country. With smartphones becoming more affordable, a growing number of Tanzanians are gaining access to online services, creating a robust foundation for E-commerce expansion.
Tanzania is a fast-growing African E-commerce market with immense potential that should be acknowledged by international merchants.
