-
Capital Dodoma -
Urban population 37% -
Population 65.5 M -
Median Age 17 Yr
-
Region Eastern Africa -
GDP 75.8 Bn USD -
GDP growth 5.6% -
Official Language Swahili, English -
Currency Tanzanian shilling
-
E-commerce market revenue 2.3 Bn USD -
E-commerce growth 13.9%
-
Online shopping habits In Tanzania, 77% of the population above age 15 are regular Mobile Money users.
-
People with mobile phone (estimate)92%
-
Internet users, joined 2015-202055%
-
E-commerce penetration16%
-
People with bank account23%
-
People with credit card13%
- Mobile Money users (26.8 M)
- Total population >15 years
Tanzania offers numerous opportunities for international merchants looking to take their e-commerce to new potential markets:
● Internet penetration is relatively high inside the country. In Tanzania, internet users more than doubled over the last 5 years. With further investments and innovative solutions, internet adoption is most likely to increase and even include rural, underprivileged Tanzanians, reducing the Internet use gap between urban and rural populations.
● The vast majority of Tanzanians (92%) are connected via cell phones. As a result, 77% of the country’s population above age 15 uses Mobile Money when paying online.
● The country’s e-commerce volume reached over 2.3 billion USD and is further growing by 13.9% year over year.
Tanzania is a fast-growing, African e-commerce market with immense potential that should be acknowledged by international merchants.
