Country Facts
  • Capital Dodoma
  • Urban population 38.9%
  • Population 70.5 M
  • Median age 17.5 Yr
  • GDP 79 Bn USD
  • Official language Swahili, English
  • Currency Tanzanian shilling
E-Commerce Facts
  • E-commerce market revenue 2.7 Bn USD
  • E-commerce growth 27.6%
  • Online shopping habits In Tanzania, ~95% of the population above age 15 are regular Mobile Money users.
  • People with mobile phone (% age 15+)
    95%
  • People with internet access (% age 15+)
    44.8%
  • People with bank account (% age 15+)
    23.3%
  • People with credit card (% age 15+)
    0.3%
  • Mobile Money users (59.5 M)
  • Total population >15 years
Growth Opportunities

Tanzania offers numerous opportunities for international merchants looking to take their e-commerce to new potential markets:

● Tanzania’s financial landscape is dominated by mobile money services. With only 23% of the adult population having a bank account and less than 1% accessing credit cards, mobile money platforms like M-Pesa and Airtel Money are the primary payment methods. Over 95% of adult Tanzanians actively use mobile wallets for daily transactions, making them essential for E-commerce growth.

● Tanzania’s E-commerce market is currently valued at 2.7 billion USD and is projected to grow at a compound annual growth rate (CAGR) of 27.6%, reaching 7.2 billion USD by 2029. This growth presents a lucrative opportunity for businesses seeking to expand their reach.

● Mobile penetration in Tanzania stands at over 95% (age 15+), and ongoing investments in 4G networks are improving internet accessibility across the country. With smartphones becoming more affordable, a growing number of Tanzanians are gaining access to online services, creating a robust foundation for E-commerce expansion.

Tanzania is a fast-growing African E-commerce market with immense potential that should be acknowledged by international merchants.