Tanzania offers numerous opportunities for international merchants looking to take their e-commerce to new potential markets:
● Internet penetration is relatively high inside the country. In Tanzania, internet users more than doubled over the last 5 years. With further investments and innovative solutions, internet adoption is most likely to increase and even include rural, underprivileged Tanzanians, reducing the Internet use gap between urban and rural populations.
● The vast majority of Tanzanians (86%) are connected via cell phones. As a result, 77% of the country’s population above age 15 uses Mobile Money when paying online.
● The country’s e-commerce volume reached over 508 million USD and is further growing by 15% year over year.
Tanzania is a fast-growing, African e-commerce market with immense potential that should be acknowledged by international merchants.