Country Facts
  • Capital Dodoma
  • Urban population 37%
  • Population 61.5 M
  • Median Age 18 Yr
  • Region Eastern Africa
  • GDP 67.8 Bn USD
  • GDP growth 4.5%
  • Official Language Swahili, English
  • Currency Tanzanian shilling
E-Commerce Facts
  • E-commerce market revenue 508.5 M USD
  • E-commerce growth 15.1%
  • Online shopping habits In Tanzania, 77% of the population above age 15 are regular Mobile Money users.
  • People with mobile phone (estimate)
    86%
  • Internet users, joined 2015-2020
    55%
  • E-commerce penetration
    16%
  • People with bank account
    23%
  • People with credit card
    13%
  • Mobile Money users (35.7 M)
  • Total population >15 years
Growth Opportunities

Tanzania offers numerous opportunities for international merchants looking to take their e-commerce to new potential markets:

● Internet penetration is relatively high inside the country. In Tanzania, internet users more than doubled over the last 5 years. With further investments and innovative solutions, internet adoption is most likely to increase and even include rural, underprivileged Tanzanians, reducing the Internet use gap between urban and rural populations.

● The vast majority of Tanzanians (86%) are connected via cell phones. As a result, 77% of the country’s population above age 15 uses Mobile Money when paying online.

● The country’s e-commerce volume reached over 508 million USD and is further growing by 15% year over year.

Tanzania is a fast-growing, African e-commerce market with immense potential that should be acknowledged by international merchants.