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Capital Dodoma -
Urban population 37% -
Population 61.5 M -
Median Age 18 Yr
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Region Eastern Africa -
GDP 67.8 Bn USD -
GDP growth 4.5% -
Official Language Swahili, English -
Currency Tanzanian shilling
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E-commerce market revenue 508.5 M USD -
E-commerce growth 15.1%
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Online shopping habits In Tanzania, 77% of the population above age 15 are regular Mobile Money users.
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People with mobile phone (estimate)86%
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Internet users, joined 2015-202055%
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E-commerce penetration16%
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People with bank account23%
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People with credit card13%
- Mobile Money users (26.8 M)
- Total population >15 years
Tanzania offers numerous opportunities for international merchants looking to take their e-commerce to new potential markets:
● Internet penetration is relatively high inside the country. In Tanzania, internet users more than doubled over the last 5 years. With further investments and innovative solutions, internet adoption is most likely to increase and even include rural, underprivileged Tanzanians, reducing the Internet use gap between urban and rural populations.
● The vast majority of Tanzanians (86%) are connected via cell phones. As a result, 77% of the country’s population above age 15 uses Mobile Money when paying online.
● The country’s e-commerce volume reached over 508 million USD and is further growing by 15% year over year.
Tanzania is a fast-growing, African e-commerce market with immense potential that should be acknowledged by international merchants.