Tanzania offers numerous opportunities for international merchants looking to take their e-commerce to new potential markets:
● Tanzania’s financial landscape is dominated by mobile money services. With only 23% of the adult population having a bank account and less than 1% accessing credit cards, mobile money platforms like M-Pesa and Airtel Money are the primary payment methods. Over 95% of adult Tanzanians actively use mobile wallets for daily transactions, making them essential for E-commerce growth.
● Tanzania’s E-commerce market is currently valued at 2.7 billion USD and is projected to grow at a compound annual growth rate (CAGR) of 27.6%, reaching 7.2 billion USD by 2029. This growth presents a lucrative opportunity for businesses seeking to expand their reach.
● Mobile penetration in Tanzania stands at over 95% (age 15+), and ongoing investments in 4G networks are improving internet accessibility across the country. With smartphones becoming more affordable, a growing number of Tanzanians are gaining access to online services, creating a robust foundation for E-commerce expansion.
Tanzania is a fast-growing African E-commerce market with immense potential that should be acknowledged by international merchants.